Twenty years directing brand across music retail, healthcare, defense tech, and consumer goods — now building at the intersection of creative direction and AI. Made with intent. Every frame.
AI doesn't replace creative direction.
It amplifies it — if the director
knows what they're doing.
Twenty years of directing brand — from national broadcast campaigns and Webby-winning digital platforms to DefenseTech identities and AI-powered production systems. The tools have changed. The discipline hasn't.
Currently senior creative lead at Inizio Evoke, a top-10 global healthcare agency, and a member of the agency AI Trailblazers group. Independently building Just Be Jack, Protocol Co., and CSG PRO — tools and frameworks that help founders and creative directors close the gap between who they are and how they show up.
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